More "eponymous" mistakes...

From The Next Web.com:

Beginning this January, Denton has announced that his nine blogs, including celebrity gossip site Jezebel, gadget sites Gizmodo and Lifehacker and of course the the eponymous media news umbrella Gawker.com will be starting 2011 with a new design aimed to improve quality and emphasize originality. 

The blog's name is not Denton.  The creator's name is not Nick Gawker.  Eponymous is not the correct word.